About Raptive Media Solutions

Overview

Raptive Media Solutions specializes in the development and operation of web-based tools that allow users in the corporate, media, government, small business, education and social media markets to maximize the value of their video content by adding annotations to points in the video that help their intended viewers find, manage, and comprehend the information in the video.


The core asset of Raptive Media Solutions is a system for the creation and management of these annotations, also known as ‘tags’, called the Raptive Media Metadata Management System (RM3S).  This metadata management platform is combined with a video publishing interface and related publishing functions to form a client-facing product called Raptive Media, which provides its users with the ability to create tags and publish them along with the video (or audio) in the Raptive Media Playback window. 

Tags automatically provide Search Engine Optimization, give users direct access to content of interest, and provide a wide range of other features for the creative, effective publication of video to the user’s intended viewers. 

Company Mission

Raptive Media Solution’s mission is to be the premier enabling technology provider for metadata-based interactive media management, publishing and search engine optimization for all forms of media on the web and in the internal corporate/organization/government media publishing environment.  Even companies who currently have media publishing and/or metadata engines or are being serviced by metadata companies will benefit from our relationships with other media organizations and our ability to translate between such services transparently.

Company Background

Raptive Media Solutions is a division of Raptive Technologies, Inc., a database technology company formed in 2006.

Raptive Media was started in August of 2007 to bring the emerging world of media applications to the Raptive database product.

The Product

Raptive Media Solutions is a web-based solution provider with a product that has been in production since late 2007.   Notwithstanding specifically planned upgrades and changes, this is the initial product Raptive Media Solutions will take to the corporate direct sales market.

  1. Time-based media markers, called “tags”, which locate a place or section in a media file and contain a wide range of information which can be attributed or attached to the tag, including slides, web links, and even other media files.
  2. Information “folders”, currently called “Chapters” which are used to organize the Tags.  These Chapters are currently called organized into an hierarchical menu that is displayed alongside the video, but that definition and implementation is expanded in the planned release version to be more user – defined.
  3. Playback interface which presents the viewer with the video accompanied by a menu containing the Tags and Chapters.  The Tags in the menu are clickable and take the viewer directly to that point in the video.  They also highlight in sync with the video so that the viewer can always know where they are.
  4.  Tag/Chapter authoring tool and functions for collaborative authoring with workgroups or viewers
  5.  Search engine optimization – exposing the program metadata to Internet search engines such as Google and Yahoo.
  6.  Basic self-publishing features allowing the user to distribute access to their Raptive Media programs, at the tag level if desired, as links to insert into emails, web pages, and documents (such as this one which contains an number of such links).

Raptive Media allows non-technical producers of media to write and display clickable text (tags) that appear in the Raptive Media playback window, accompanying and syncrhonized to the video.  Coordinated slides, notes, and links can also be displayed alongside the video. 

The look and feel of the player is easily customized providing for a complete video publishing experience.  Using the service provides automatic Search Engine Optimization, exposing both tags and other metadata to the major internet search engines as well as to custom intranet search engines, allowing easy integration with existing corporate systems.  The service also provides up to the minute tracking data on the viewings of Raptive Media programs.  This data is collected at the tag level for hyper-accurate viewing information.

In addition to its products, Raptive Media Solutions offers hosting and streaming services to ‘jump start’ the process of tagging media content. Should an organization need to own the process from cradle to grave, Raptive Media Solutions can enable its enterprise clients to host their own solutions.